Work

Kadr

A Mac app for screenshots and screen recordings that stays quiet until you need it.

Kadr: a capture open in the editor with export settings, next to the background panel

A popular screen tool made files of about 800 MB for a 3-minute video. Kadr is a native Mac tool that looks good, stays light, and sends small files that still look sharp.

Half the controls

Every screen was redrawn on canvas first. The main editor went from 31 controls to 16.

31 Controls, before 16 After

The approved Paper board for the background editor The same background editor, built in the app
The board, and the app built from it.

Wipe. Capture.

Kadr means “frame” in Russian. The landing page is the brand idea: breath on a cold window, and the shot underneath.

The Kadr landing page: “Wipe. Capture.” over a foggy sky
The landing page. You can wipe the fog yourself.

Small, sharp files

On a 22-second test clip, a recording went from 88 MB to 12-14 MB and scored higher on quality.

88 MB 22-second clip, before 12-14 MB After

The Kadr installer window: drag the app into Applications
The installer.

Brand

  • Aa Plus Jakarta Sans Wordmark
  • #EEF2F5
  • #C9D3DC
  • #6FB6FF
  • #FFB86B
  • #22303C

Fog, mist, clear sky, amber and ink. Inside the app, menus and editors use smoked glass with white text.

The Breath on Glass board: icon, wordmark, palette and mood photos
Breath on Glass: icon, wordmark, colour and mood.

Result

  • Signed and notarized, on its own update feed.
  • 2,028 tests.

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